TOP DESIGN (PRATT & LAMBERT PAINTS)

IP presented this stellar opportunity in Top Design to Pratt & Lambert during development stages and negotiated for them to be the sole paint sponsor of the series.
Program debuted as the highest-rated premiere in Bravo’s history.

Exposures included:

- Location shopping for the product, signage, paint cans
- POS displays
- A minimum of at least one verbal mention
- Full logo exposures in every episode
- Inclusion in closing credits

Results: the network, production company and client received hundreds of phone calls regarding where and how to buy the paint colors used in the program; the episodes aired hundreds of times for repeat exposures with new audiences.