PROMOTIONS
SPEED RACER (TOPPS)
OBJECTIVES:
• To secure secondary displays in retailers
• Increase brand awareness on all SKUs, particularly new product Bazooka Bubble Juice
• To increase sales velocity on all SKUs/Baby Bottle Pop, Juicy Drop Pop, Bazooka Bubble Juice, Push Pop, Ring Pop
PROMOTION INCLUDED:
• Retail: In-store POP displays, approximately 40,000-50,000 nationwide
• Unique Speed Racer Merchandiser with vacuum-formed Mach 5 Racecar, generating excitement at retail
• Off-shelf presence in over 6,000 CVS, Walgreens, Rite-Aid Stores. Over 7,000 Blockbuster, Hollywood Video, Target, Wal-Mart, Kroger, Safeway
• TV Ads: 5 branded spots with 2,000+ National television GRPs including Nickelodeon, Disney, ABC Saturday Morning, Cartoon Network, ABC Family
• Online: 60MM impressions through a multi-million dollar campaign promoting candytracks.com, an award-winning free game site, in addition to You Tube, My Space, Disney.com, CartoonNetwork.com, Nick.com
RESULTS:
• 200% increase in display volume vs.1Q of previous year
• 12% lift in baseline sales amongst merchandised SKUs
• Increased distribution of new Bazooka Bubble Juice by upwards of 70% |
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• Significant increase in velocity and follow-through sales
• Secured incremental distribution of all brands
• Re-enforced position as leading marketer for kids ages 6-12/gender neutral |
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