UNACCOMPANIED MINORS (DIPPIN’ DOTS ICE CREAM)

OBJECTIVE:
Target a kid’s film with holiday release to secure onscreen brand exposure; capitalizing with a cost-effective tie-in promotion.

STRATEGY:
IP worked closely with the production to build an actual Dippin’Dots store in the permanent airport set, at minimal cost to client. Upon proof of exposure in final cut, we then capitalized on Warner Brothers’ assets, using theatrical movie posters in stores along with in-theatre one-sheets and movie branded swag--all used to drive traffic into stores for a chance to attend a nationwide “Family Holiday Screening Night” held before the film’s premiere.

RESULT:
Brand awareness was boosted nationally through this perfect example of a cost-effective promotion, executed on a very limited budget.