XXX2 (TUTIMA INSTRUMENT WATCHES)

OBJECTIVE:
To secure onscreen exposure with male action star to capitalize on placement with cost-effective promotion; partner with other companies.

STRATEGY:
IP created hands-on placement with star Samuel L. Jackson. Utilizing SONY’s assets, we created an online Tutima watch give-away sweepstakes and received additional added value through partnerships with the Bellagio Hotel and the prestigious Derek Daly Race Car Driving Academy in Las Vegas.

RESULTS:
Promotion provided millions of impressions with Tutima’s target demo, resulting in a very low CPM with a high ROI.